481% INCREASE IN ORGANIC TRAFFIC
Client Details:
Client details witheld at client request for privacy.
Job Brief:
The client had a reasonably new domain, around 1 year old which they had been slowly adding some content to. Traffic was increasing very slowly so they decided to employ a cheap overseas SEO company to undertake some link building for them. The link building that was done by the outsource company was poorly done, spammy and resulted in a major penalty against the site losing them almost all of the rankings and traffic that they had previously had.
Work Done:
In this instance we had to undertake several things to recover this site.
- We identified all the spammy links and removed as many of these as possible.
- We built new quality links to the site.
- We implemented a content schedule.
- We implemented a social media strategy to share this content.
Outcome:
The road to recovery was not immediate for this site because the amount of links that had to be removed was significant and that took a lot of time to begin with. Once these had been removed we saw a very quick recovery back to the normal level of traffic in the site.
Daily Organic Traffic Stats:
Weekly Organic Traffic Stats:
As we continued to add content, build more links and increase the social media presence the traffic levels quickly surpassed the previous highs.
Monthly Organic Traffic Stats:
3 months after recovery the traffic had continued to climb to new highs of almost 4,000 organic visits per month compared to a previous high of around 800 and it shows no signs of slowing down.
