DAY #15: MORE IDEAS FOR BETTER CONVERSIONS Let’s Get Started on Improving Conversions You made it! We’ve covered a lot in this better conversions series.

DAY #14: GETTING STARTED WITH A/B SPLIT TESTING When it comes to increasing conversions, it doesn’t pay to guess. Website owners often make changes based

DAY #13: TAILORING YOUR GUARANTEE AND RETURN POLICY our guarantee and your return policy are your most powerful weapons against consumer doubt. When it comes

DAY #12: ACCESSIBILITY MAKES YOU REAL (AND IMPROVES SALES) Customers want to buy from companies they can trust. Companies they feel like they have a

DAY #11: ADD SOCIAL PROOF TO YOUR SALES PROCESS Big claims without proof don’t work. In order for someone to buy from you, they have

DAY #10: USE VIDEO TO BOOST TRUST AND CONVERSIONS Videos can do so many things for your website. For one, they build trust. People want

DAY #9: MASTER THE ART OF CREATING URGENCY In marketing, it’s a widely accepted truth that if someone doesn’t buy now, chances are they won’t

DAY #8: BOOST CONVERSIONS BY MANAGING EXPECTATION AND RELEVANCE Managing the expectations of your audience and the relevancy of your pages helps make your entire

DAY #7: REDUCE SHOPPING CART ABANDONMENT BY IMPROVING YOUR CHECKOUT According to a 2012 ComScore study, the average shopping cart abandonment rate on the internet

DAY #6: WEB DESIGN TIPS FOR BETTER CONVERSIONS The visual cortex is directly linked to the emotional brain. In other words, design can have a

DAY #5: KEEP ATTENTION WITH STRONG TRANSITIONS ust catching your audience’s attention isn’t enough. You need to also keep that attention throughout the entire sales