In order to rank well in the search engines you need to make sure that your content is optimised properly.
By following proper copywriting guidelines to optimise the most important elements of your content for SEO you can dramatically increase your chances of ranking in the search engines.
One of the most important factors is to ensure that you write naturally for your customers, not for the search engines. Over optimising and keyword stuffing, which used to work years ago, will now get your content penalised.
You need to structure your content in a well-ordered manner using your main keyword and related LSI keywords scattered within the content as well.
This visual guide to optimising your content gives a great overview of 10 simple steps you can follow to make sure that your copywriting skills utilise some best practice for SEO.