Posts Tagged ppc

When Custom Display URL’s Go Bad

Setting up a Google Adwords campaign has a whole bunch of steps that you can do to improve the click through rate. One of these is setting up a custom display url so that if you landing page has a long url you can use a nice […]

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Google Ads New Quality Score

Google ads have always had a “quality score” metric applied to them but it’s always been a bit of a mystery what that actually was. Now Google have actually released an official white paper to try and help demystify that. In some ways it does help, but […]

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