Yesterday I had a meeting with a new local client of mine on the Sunshine Coast and I was explaining to her about how she was going to have to write new copy for some of the keywords we were targeting.
As we chatted through the page structure outlines I had created for her that covered how many words she needed to write and how many times her keyword needed to appear in specific areas of the content we ended up at a place where we started to discuss options for the Title Tag for her site.
In order to get her target keyword in the Title as well as another related service which had no real search volume but was a keyword that she still wanted visibility for I was coming up with some “creative” suggestions which she didn’t like.
The problem was though that when I’m dealing with so many Agencies and Marketing departments I forget that the general business person here in Noosa who is focussed primarily on their business has no idea about SEO and some of the jargon we speak.
So it ended up being a great lesson for me in revising my steps to guide a non techy client through the copywriting process that I want to share here.
The 3 Things You Need When Writing Good SEO Copy
1 – Your Title Tag:
This was the problem I faced with this client. She thought that the title tag was what she had to have at the top of her page that people would be reading on the site.
Your Title Tag is actually written into the Header part of the code for your page and is (usually) what is displayed by Google in the search result snippet for your site.
This is one of the most important elements of your page as it describes to the search engines the main topic of the page AND it also needs to be well crafted for the users to read and click through from the search result when they see it.
2 – Heading Tag
Your heading tag is the title that users will see on your page. This does not have to be the same as your Title Tag and often times it is actually better if you can make them different.
If you use WordPress then usually it will take the heading of the article that you add in and create the title tag as well as the url for the page from that as well, which makes it nice and easy. But the point is they do not have to be the same.
Usually they will be pretty similar and have either your main target keyword in their or a related keyword.
3 – Your Copy
Finally you need to write your page of content. Depending on your target term should depend on the length of content you need. rule of thumb is minimum 500 words but its best to actually do some analysis and see how much content is actually on the top ranking pages for whatever your target term is.
So there you have it, the 3 main things you need to do when crafting a piece of copy for your website.
Now all you have to do is worry about:
- Meta data
- Internal linking
- Anchor text
- Backlinks from authority domains
- Rich Snippets
- Site structure
- Oh, and around about 200 other ranking factors Google take into account
Or contact us and we can do that stuff for you 🙂